Behavioral Economics & Public Health

behavioral economicsA primary goal of the PEACH lab’s research is to apply insights from the behavioral sciences (e.g., psychology, behavioral economics) to public health interventions. This is reflected in our research on nutrition label design and healthy eating interventions.

Dr. Roberto has written several papers (1, 2) identifying opportunities to leverage insights from the behavioral sciences to design more effective food policies.

Dr. Roberto also co-edited the first textbook on Behavioral Economics and Public Health. The hope is that the textbook will arm public health students and researchers with an understanding of behavioral science theories and how they can be applied to public health research and practice.

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